The third quarter ACE High Potential Group (HPG) luncheon was hosted by Tracee Smith, Fifth Third‘s Vice President, Community Economic Development Manager for Tennessee and Georgia regions, and held at their Lenox office in Buckhead.  Raymond Shrader, Business Banking Market Manager, also joined briefly to welcome the group and discuss Fifth Third’s services.

Guest speaker, Katherine Morales, award-winning, accredited PR/marketing consultant and founder of Inflection Point Communications,  shared the inside secret to growing your brand and business. She talked about how to discover your brand’s most compelling story, connect with the right customers and build your reputation in this interactive discussion.

Katherine has worked with major corporations including Chick-fil-A, Hewlett-Packard (HP) and Bayer CropScience; and, now she’s helping professional service entrepreneurs discover the inside secret to growing their brands too! Specializing in brand building, reputation management and strategic communications planning, Katherine helps businesses discover their inflection point!

The HPG was formed in 2015 to help selected female entrepreneurs grow and improve their business outcomes by providing high-touch, personalized business advisory services and quarterly group sessions to discuss pertinent business issues. The selection criteria included: businesses displaying an historical growth pattern with revenues near or exceeding $500,000, proactive ACE borrowers with owners who are achievers, and willing to take the initiative to improve their business and continue to grow. Originally 15 businesses, now the group has grown to include more than 20 entrepreneurs and is led by Linda Jameson, ACE Business Consultant, who meets with the entrepreneurs monthly for individual coaching.

 

Grace Fricks, President and CEO of ACE, makes introductions.

Tracee Smith and Raymond Shrader of Fifth Third.

 

 

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