Marketing Research Resources
General Business Statistics
Find statistics on industries and business conditions.
Gain info on potential customers, and consumer markets.
Segment the population for targeting customers.
Know unemployment rates, loans granted, and more.
Dig deeper into employment trends for your market
Pay your employees fair rates based on earnings data
Money & Interest Rates
Keep money by mastering exchange and interest rates
Production & Sales Statistics
Understand demand, costs, and consumer spending
Track indicators of sales and market performance
Statistics of Specific Industries
Use a wealth of federal agency data on industries
Market Research Worksheet
Market research is a core component of business planning. You need to assess if there is a market for what you want to sell. Completing a Market Research Worksheet will help you identify your market, set realistic expectations about that market, and reduce business risks.
IMplement your Marketing Strategy
Consider some of the following steps to implement the marketing strategy of your business. We are including some tools that you may want to research to assist you with each step.
Build a brand identity
Create a logo for your business
Develop online ad campaigns and design
Create a Website
Optimize your Website
Create a digital social media presence
Engage with a Public Relations company
ACE WBC does not endorse any of the tools included on this section. These are just resources available to anyone.
Funded in part through a cooperative agreement with the U. S. Small Business Administration
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