Marketing Resources for Business Owners

Marketing Research Resources

General Business Statistics

Find statistics on industries and business conditions.

Consumer Statistics

Gain info on potential customers, and consumer markets.


Segment the population for targeting customers.

Economic Indicators

Know unemployment rates, loans granted, and more.

Employment Statistics

Dig deeper into employment trends for your market

Income Statistics

Pay your employees fair rates based on earnings data

Money & Interest Rates

Keep money by mastering exchange and interest rates

Production & Sales Statistics

Understand demand, costs, and consumer spending

Trade Statistics

Track indicators of sales and market performance

Statistics of Specific Industries

Use a wealth of federal agency data on industries

Market Research Worksheet

Market research is a core component of business planning. You need to assess if there is a market for what you want to sell. Completing a Market Research Worksheet will help you identify your market, set realistic expectations about that market, and reduce business risks.

SWOT Analysis

A SWOT analysis focuses on assessing and analyzing the key strengths, weaknesses, opportunities, and threats of the current and future operations of your business and helps you develop strategic goals. Use the template below to start the analysis of your business.

The Business Model Canvas

A business model canvas is a one-page summary visual representation of a new business model or an existing one, highlighting all key strategic factors. The Canvas enables companies to visualize and analyze their strategy.

IMplement your Marketing Strategy

Consider some of the following steps to implement the marketing strategy of your business. We are including some tools that you may want to research to assist you with each step:

Market Research and Competitive Analysis: Market research helps you find customers for your business. Competitive analysis helps you make your business unique. Combine them to find a competitive advantage for your small business. SBA Resource: HERE

Measuring America’s People, Places, and Economy: Census data covers dozen of topics across 130+ surveys and programs. Get in the weeds with more than 2.5 million tables of raw data, maps, profiles, and more at — the Census Bureau’s premiere data dissemination platform. Census Resource: HERE.

What is NPS? Your ultimate guide to Net Promoter Score: NPS stands for Net Promoter Score which is a metric used in customer experience programs. NPS measures the loyalty of customers to a company. NPS scores are measured with a single-question survey and reported with a number from the range -100 to +100, a higher score is desirable. Find out more: HERE.

Build a brand identity

Create a logo for your business

Develop online ad campaigns and design

Create a Website

Optimize your Website

Create a digital social media presence

Print Media

Engage with a Public Relations company

ACE WBC does not endorse any of the tools included on this section. These are just resources available to anyone.

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