Jhada “Jhay Beauty” Williams, owner of Enhanced Estètic in Sandy Springs, GA, is a passionate entrepreneur and beauty industry expert. After leaving an unfulfilling career, she discovered her true calling—helping others feel confident in their skin. Specializing in waxing, lashes, and minimal skincare, Jhada quickly gained recognition for her innovative, pain-reducing techniques and her ability to create a welcoming, luxurious client experience. Her dedication has transformed Enhanced Estètic from a small operation into a thriving salon with a loyal clientele and a growing team.
Jhada first connected with ACE through a Google search while looking for funding opportunities for small business owners with average credit. “At the time, I had a clear vision for scaling my business,” she said. This included expanding into a store front. Unfortunately, traditional lenders didn’t see the potential, and she was denied multiple times due to credit score requirements and lack of collateral, despite having strong growth, consistent clients, and a profitable business model.
“ACE was the first organization that saw me, not just my numbers. They looked at the bigger picture, offered encouragement, and most importantly, provided access to capital and coaching.” -Jhada Williams
Jhada successfully grew her business with the support of a $25,000 ACE loan and ACE’s business advisory services. Through ACE’s custom business coaching, Jhada learned how to manage cash flow more efficiently, structure pricing in a way that supports growth, and build systems that prepared her brand to scale. “The loan from ACE allowed me to enhance my salon’s visibility through opening my first storefront, improve the client experience with the ideal location, and strategies in retail efforts through sponsoring me for Morehouse Retail Cohort.” In the months after I received my funding from ACE, I was able to invest in hypoallergenic products exclusively for our clients, including a hybrid lash collection in partnership with a national supplier, and a Brazilian waxing course that trains other professionals in my techniques.
Despite her challenges, including transitioning from a commission-based model to Salon Suites locations, Jhada’s resilience and strategic approach fueled her success. This led her business to earn the title of Georgia’s Best Esthetician for 4 consecutive years.
Jhada is refining Enhanced Estètic by focusing on high-impact services, expanding product sales through e-commerce and retail, and offering training courses for aspiring estheticians and beauty entrepreneurs.