Marketing Research Resources
General Business Statistics
Find statistics on industries and business conditions.
Consumer Statistics
Gain info on potential customers, and consumer markets.
Demographics
Segment the population for targeting customers.
Economic Indicators
Know unemployment rates, loans granted, and more.
Employment Statistics
Dig deeper into employment trends for your market
Income Statistics
Pay your employees fair rates based on earnings data
Money & Interest Rates
Keep money by mastering exchange and interest rates
Production & Sales Statistics
Understand demand, costs, and consumer spending
Trade Statistics
Track indicators of sales and market performance
Statistics of Specific Industries
Use a wealth of federal agency data on industries
Market Research Worksheet
Market research is a core component of business planning. You need to assess if there is a market for what you want to sell. Completing a Market Research Worksheet will help you identify your market, set realistic expectations about that market, and reduce business risks.
SWOT Analysis
A SWOT analysis focuses on assessing and analyzing the key strengths, weaknesses, opportunities, and threats of the current and future operations of your business and helps you develop strategic goals. Use the template below to start the analysis of your business.
The Business Model Canvas
A business model canvas is a one-page summary visual representation of a new business model or an existing one, highlighting all key strategic factors. The Canvas enables companies to visualize and analyze their strategy.
IMplement your Marketing Strategy
Consider some of the following steps to implement the marketing strategy of your business. We are including some tools that you may want to research to assist you with each step:
Market Research and Competitive Analysis: Market research helps you find customers for your business. Competitive analysis helps you make your business unique. Combine them to find a competitive advantage for your small business. SBA Resource: HERE
Measuring America’s People, Places, and Economy: Census data covers dozen of topics across 130+ surveys and programs. Get in the weeds with more than 2.5 million tables of raw data, maps, profiles, and more at data.census.gov — the Census Bureau’s premiere data dissemination platform. Census Resource: HERE.
What is NPS? Your ultimate guide to Net Promoter Score: NPS stands for Net Promoter Score which is a metric used in customer experience programs. NPS measures the loyalty of customers to a company. NPS scores are measured with a single-question survey and reported with a number from the range -100 to +100, a higher score is desirable. Find out more: HERE.
Build a brand identity
Create a logo for your business
Develop online ad campaigns and design
Create a Website
Optimize your Website
Create a digital social media presence
Print Media
Engage with a Public Relations company
ACE WBC does not endorse any of the tools included on this section. These are just resources available to anyone.
Funded in part through a cooperative agreement with the U. S. Small Business Administration
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